SIZING: We find they run true to size. Order your usual size.
A modern classic with vintage roots. The New Balance 327 Black White Gum blends retro runner vibes with a clean, everyday colorway that goes with everything. The bold oversized “N,” crisp black-and-white upper, and gum sole give this pair that effortless cool—easy to dress up, easy to wear all day.
Lightweight and comfortable with a cushioned midsole, the 327 is perfect for busy days, travel, or styling with leggings, denim, or an oversized hoodie. It’s sporty, chic, and endlessly wearable—aka a Lilac Blonde staple.
Why we love it
Retro-inspired silhouette with a modern edge
Lightweight feel for all-day comfort
Classic black & white that pairs with any outfit
Gum sole adds warmth and vintage style
Sizing & fit
True to size for most
If you’re between sizes or prefer a little extra room, consider sizing up
Comfortable right out of the box with a flexible feel
A go-to sneaker you’ll reach for again and again—cool, classic, and effortlessly you 💜
