LILA Terms of Service
Effective date: September 9, 2026
These Terms of Service (the “Terms”) govern access to and use of LILA, a retail and marketing intelligence software platform operated by Lilac Blonde (“LILA,” “we,” “us,” or “our”). By accessing or using LILA, you agree to these Terms.
1. Eligibility and authorized use
You may use LILA only if you are legally able to enter into these Terms and are authorized to act for the business or organization whose data and accounts you connect. You may not use LILA for unlawful, fraudulent, abusive, or unauthorized purposes, or attempt to disrupt, reverse engineer, or gain unauthorized access to the platform.
2. Your account and connected services
You are responsible for safeguarding your login credentials and for all activity under your account. You must have permission to connect each Shopify store, advertising account, or other third-party account. You are responsible for the accuracy of the information you provide and for promptly disconnecting access you no longer authorize.
3. How connected data is used
LILA may connect to Shopify, Google Ads, Meta Ads, and other sources you approve. We use data from those connections to provide analytics, reporting, recommendations, and operating intelligence for your business; to maintain and improve LILA; and to protect the security and integrity of the service. Our handling of personal information is also described in the Lilac Blonde Privacy Policy.
4. Google Ads access
At this stage, LILA’s Google Ads integration is read-only. LILA does not create, edit, pause, or delete campaigns, bids, budgets, keywords, ads, assets, targeting, or other Google Ads settings. If this posture changes, we will provide notice and request any additional authorization required.
5. Third-party services
Third-party services are governed by their own terms, policies, availability, and technical limitations. LILA is not responsible for third-party services or for changes, outages, data quality issues, or access restrictions caused by them. You remain responsible for complying with the terms that apply to your connected accounts.
6. Availability and no warranty
We aim to provide a reliable and useful service, but LILA is provided “as is” and “as available.” We do not guarantee uninterrupted or error-free operation, complete data, or that insights or recommendations will produce any particular business result. You are responsible for reviewing information and making your own business decisions.
7. Limitation of liability
To the fullest extent permitted by law, Lilac Blonde and its owners, employees, and service providers will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenue, data, goodwill, or business opportunities arising from or related to LILA. Our total liability for any claim relating to LILA will not exceed the amount you paid for LILA during the three months before the event giving rise to the claim.
8. Disconnection and termination
You may stop using LILA and disconnect authorized accounts at any time. We may suspend or terminate access if you violate these Terms, create a security or legal risk, fail to pay applicable fees, or if continued service is no longer reasonably possible. After disconnection or termination, some information may be retained as required by law, for legitimate security or recordkeeping needs, or as described in our Privacy Policy.
9. Changes to these Terms
We may update these Terms from time to time. Material changes will be communicated through LILA or another reasonable method. Continued use after updated Terms take effect means you accept them.
10. Governing law
These Terms are governed by the laws of the State of Indiana, without regard to conflict-of-law principles. Any dispute relating to these Terms or LILA will be brought in the state or federal courts located in Indiana, unless applicable law requires otherwise.
11. Contact
Questions about these Terms may be sent to andrew@lilacblonde.com.