In today’s streetwear scene, where hype drops and bold graphics dominate timelines, Boys Lie is proving it's more than just a brand — it’s a cultural reset.
You’ve seen the oversized hoodies with messages like “We’re sorry, the number you’re trying to reach has moved on” all over TikTok and Instagram. But it wasn’t just social media that gave the brand its momentum — it was celeb power .
When Ariana Madix showed up to the Vanderpump Rules reunion in the now-iconic 1-800 Boys Lie hoodie, the internet took notice. That wasn't just a hoodie — it was a message. Gigi Hadid rocked the “BOYS LIE GOODBYE” sweatshirt post-breakup, turning it into the ultimate breakup flex. Even Brianna “Chickenfry” LaPaglia collabed with the brand after her split from Zach Bryan, dropping fits that practically screamed “I’m thriving.”
But Boys Lie isn’t just about virality or revenge fits — it’s about sisterhood, resilience, and raw honesty.
From Heartbreak to Hype: The Founders Who Built a Movement
Tori Robinson and Leah O’Malley , two best friends from the Philly suburbs, launched Boys Lie in 2018. Their origin story feels almost too on-brand: two girls, two breakups, one shared mission — turn pain into power.
What started as a cosmetics brand pivoted fast when their logo-clad loungewear started blowing up. Girls everywhere weren’t just buying clothes — they were buying the message: You can be heartbroken and still be the baddest in the room.
Fast-forward to today and the brand has been spotted on red carpets, reality shows, and your For You Page — and now you can shop it directly at Lilac Blonde.
Lilac Blonde’s Must-Have Picks from Boys Lie
If you’re new to Boys Lie, start here. These are the pieces that go beyond trend and hit you in the feels:
1. 1-800 Heart Racer Hoodie
This is the hoodie. It’s been dubbed “the new revenge dress” for a reason. The rhinestone-embellished lettering, oversized fit, and hotline motif make it a go-to post-breakup uniform — or just a killer look for your next coffee run.
2. Breakfast Beers Racer Hoodie + Kimmy Pant Set
Soft. Oversized. Edgy. It’s giving “I brunch hard, I heal harder.” The beer-inspired logo and relaxed silhouette are peak Boys Lie — equal parts ironic and iconic.
3. Dream Team V2 Boyfriend Tee
This one’s for your everyday fits. A slouchy, oversized cut with dreamy graphics that say “I’m chill, but don’t try me.”
4. Aura Let Love Guide My Way Shorts + Thermal
This matching thermal and short set blends cozy thermal fabric with a soft color palette and subtle messaging that keeps the vibe grounded and effortless.
Why It Works: The Boys Lie Formula
So why is everyone — from influencers to your college roommate — obsessed?
It’s all in the storytelling.
Boys Lie taps into the emotion behind the outfit. Each piece feels like a chapter from your diary or a text you almost sent at 2AM. It’s relatable, it’s cathartic, and above all, it’s real.
And the comfort? Next level.
These aren’t cheap sweat sets. The materials are premium, the graphics are bold but tasteful, and the fits are oversized just right. You’ll feel like you’re wrapped in a hug, even if he didn’t text back.
Style It Your Way
Boys Lie gives you the freedom to dress like a whole mood. Pair the Manhunt Racer Hoodie with cargos and a slick bun for that off-duty model vibe. Or throw on the Read Receipts Crop Tee with biker shorts and a claw clip for “hot girl healing” energy.
Want to take it next level? Go full set. There's power in being put together, even when you're going through it.
Final Thoughts
Whether you’re fresh off a situationship or just vibing solo, Boys Lie is the brand that gets it. It’s therapy in hoodie form. And now that it’s stocked at Lilac Blonde, it’s easier than ever to wear your heart on your sleeve — literally.
This isn’t just merch. It’s your comeback outfit.
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